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SEM Strategist (Remote)

Company: Epsilon
Location: Dallas
Posted on: May 28, 2024

Job Description:

Job Description

Our SEM Strategist will partner with Account Leads, Technical Teams, Director of Campaign Operations, and other internal stakeholders to develop and deliver innovative paid search strategies and optimization that drive performance for our clients.

You will work with brand-name automotive OEMS and dealer groups who demand - and recognize - excellence. Strong candidates will have a passion for working within Google Ads, excel, and other tools and platforms to efficiently execute and manage paid search. We are seeking a candidate with a proven track record of building, analyzing, and optimizing Google search ad campaigns for performance and fulfillment metrics based on data to drive optimal decision making. You will need to have the drive to work independently and the communication skills to work as part of a thriving team.


  • Responsible for building search and other digital based campaigns while looking for ways to scale operational processes across multiple products and clients
  • Understand & implement optimization tactics as they related to client/program goals and performance metrics
  • Collaborate closely with technical teams to ensure optimal solution delivery and campaign strategy for digital products
  • Ensure timely product launches and ongoing optimization strategies and communicate with internal stakeholders
  • Provide feedback to Director of Campaign Operations for the digital product team and manage development status, issues, and escalations
  • Work and prioritize within timelines; coordinate work-steams across teams and channels
  • Effectively communicate both verbally and in writing with both internal and external stakeholders
  • Coordinating and communicating with internal team to field questions and requests from our external clients
  • Stay current with Google new features and best practices

    • 1-3 years in experience working in Paid Search
    • Google Ads Search certification is required
    • Social advertising experience is a plus
    • Proven track-record: past projects were you consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
    • Ability to grasp complex concepts and systems quickly, and express them in simple ways
    • Experience working within a task manager system is highly preferred
    • Deadline and detail oriented, with the ability to handle multi-faceted task lists
    • Superior critical thinking and quantitative analytical skills
    • Proficient in MS Excel, PowerPoint, and Word
    • Excellent verbal and written skills
    • High-energy, positive, team-first mentality
      Additional things that will impress us:

      • Automotive marketing experience
      • A Google Analytics certification
      • You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
      • Bring ideas and thought leadership to the table
      • You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
      • You are comfortable working with 3rd party tracking platforms

        Additional Information

        About Epsilon

        Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients' ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company's industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit

        When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:

        • Our Culture:
        • Life at Epsilon:
        • DE&I:
        • CSR:
          Great People Deserve Great Benefits

          We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

          Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

          For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections , commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.


Keywords: Epsilon, Flower Mound , SEM Strategist (Remote), Other , Dallas, Texas

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