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Digital Marketing Manager

Company: Home Franchise Concepts
Location: Flower Mound
Posted on: May 27, 2023

Job Description:

About the CompanyHome Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company's brands: Budget Blinds, Tailored Living, Premier Garage, AdvantaClean, Kitchen TuneUp, Bath Tuneup, Two Maids, Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversity their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family's key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.A few of the Company's many Accolades and AwardsEntrepreneur's Franchise 500Entrepreneur's Franchise 500 Best in CategoryEntrepreneur's Top Low-Cost FranchiseEntrepreneur's Top New & Emerging FranchisesEntrepreneur's Top Home-based FranchisesEntrepreneur's Top 100 Global FranchisesHome Franchise Concepts is looking for a strategic, analytical, and collaborative Digital Marketing Manager to manage multiple brands and projects under the guidance of the Director of Digital Marketing. The Digital Marketing Manager will develop digital marketing strategies to grow brand awareness and lead volume in collaboration with internal teams and agency partners.Responsibilities:Develop paid media strategies for a set of brands under your management, with the goal of generating awareness, continuous lead flow and M/M, Y/Y growth.Plan and pace monthly budgets for our book of business. Meet spend and lead volume targets; identify opportunities and risks, recommend actions, and collaborate with agencies on optimizations.Manage agency projects and relationships, establish priorities and lead day to day communications, weekly, monthly, and quarterly calls.Ensure knowledge transfer between internal teams and with vendors; establish smooth workflows as you work towards shared goals.Execute best practices across paid media campaigns and projects. Analyze performance across various channels and tactics, recommend optimizations/changes and support agencies with execution to improve performance.Conduct competitive research to assess the digital landscape. Continuously look for opportunities to drive growth.Collaborate with teams across different departments to develop solutions and overcome challenges.Lead various marketing projects and support the marketing team as needed.Requirements:Bachelor's degree in Business, Marketing, or related field3+ years of digital marketing experienceExperience with Paid Media is required: Paid Social, Paid Search, Display, VideoDetail-oriented, able to multi-task in a fast-paced environment, extremely organized, analytical, and intellectually curious#HP2023

Keywords: Home Franchise Concepts, Flower Mound , Digital Marketing Manager, Executive , Flower Mound, Texas

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