Digital Marketing Manager
Company: Home Franchise Concepts
Location: Flower Mound
Posted on: May 27, 2023
|
|
Job Description:
About the CompanyHome Franchise Concepts is one of the largest
franchising systems in the home improvement goods and services
space. The Company's brands: Budget Blinds, Tailored Living,
Premier Garage, AdvantaClean, Kitchen TuneUp, Bath Tuneup, Two
Maids, Aussie Pet Mobile and Concrete Craft are consistently rated
at the top of their categories and supported by more than 3,500
franchise territories in the U.S., Canada and Mexico.Home Franchise
Concepts is a subsidiary of JM Family Enterprises, a family-owned,
professionally managed diversified automotive company. To diversity
their portfolio, JM Family acquired Home Franchise Concepts in 2019
as their first non-automotive acquisition. The Company fit JM
Family's key investment criteria: asset-light with strong free cash
flow characteristics and a track record of growth in an industry
with long-term tailwinds. Since the acquisition, the Company has
doubled the number of brands under management and is committed to
continued, rapid profitable growth.A few of the Company's many
Accolades and AwardsEntrepreneur's Franchise 500Entrepreneur's
Franchise 500 Best in CategoryEntrepreneur's Top Low-Cost
FranchiseEntrepreneur's Top New & Emerging FranchisesEntrepreneur's
Top Home-based FranchisesEntrepreneur's Top 100 Global
FranchisesHome Franchise Concepts is looking for a strategic,
analytical, and collaborative Digital Marketing Manager to manage
multiple brands and projects under the guidance of the Director of
Digital Marketing. The Digital Marketing Manager will develop
digital marketing strategies to grow brand awareness and lead
volume in collaboration with internal teams and agency
partners.Responsibilities:Develop paid media strategies for a set
of brands under your management, with the goal of generating
awareness, continuous lead flow and M/M, Y/Y growth.Plan and pace
monthly budgets for our book of business. Meet spend and lead
volume targets; identify opportunities and risks, recommend
actions, and collaborate with agencies on optimizations.Manage
agency projects and relationships, establish priorities and lead
day to day communications, weekly, monthly, and quarterly
calls.Ensure knowledge transfer between internal teams and with
vendors; establish smooth workflows as you work towards shared
goals.Execute best practices across paid media campaigns and
projects. Analyze performance across various channels and tactics,
recommend optimizations/changes and support agencies with execution
to improve performance.Conduct competitive research to assess the
digital landscape. Continuously look for opportunities to drive
growth.Collaborate with teams across different departments to
develop solutions and overcome challenges.Lead various marketing
projects and support the marketing team as
needed.Requirements:Bachelor's degree in Business, Marketing, or
related field3+ years of digital marketing experienceExperience
with Paid Media is required: Paid Social, Paid Search, Display,
VideoDetail-oriented, able to multi-task in a fast-paced
environment, extremely organized, analytical, and intellectually
curious#HP2023
Keywords: Home Franchise Concepts, Flower Mound , Digital Marketing Manager, Executive , Flower Mound, Texas
Click
here to apply!
|