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VP Marketing & Communications Apply to This Job

Company: ExecuNet
Location: Flower Mound
Posted on: April 8, 2021

Job Description:

The VP of Marketing & Communications is responsible for the company 's Delivery Side Marketing and Customer Communications Strategies. This individual must drive revenue and customer relationships, through the digital medium, to maximize the organization 's growth and profitability. This includes implementing profitable short-term and long-term programs and processes to optimize workflow and provide an advanced enterprise solution.

Primary Responsibilities

  • Drive the development of provocative campaigns to evoke interest in Company ' Innovations.
  • Design all customer communications evoke positive response and call to action.
  • Actively engage in innovation discussions to ensure products meets the needs of users.
  • Coordinate the implementation of campaigns and programs to drive the marketing strategy, business plans, and forecasts.
  • Lead Marketing/Communications Team in supporting Company Go to market strategy, Product positioning, and Innovation introductions.
  • Design and implement Company Digital Merchandizing strategy.
  • Develop marketing plans, perform data-driven analysis, and take ownership of strategy development.
  • Responsible for up-do-date market research and competitive analysis to inform product innovation and maintain market leadership position.
  • Serve as member of Commercial Team leadership, ensuring a coordinated Commercial strategy.
  • A consummate student who quickly understands all customer segments and needs to develop value propositions and programs to increase growth and retention with existing and new customers.
  • Drive both top topline results while managing customer acquisition costs.
  • Develop and execute strategies that establish Company SEC3URE Ethos as the preferred platform for locations of care and subscribers.
  • Personally maintain 10 important account relationships Supervisory Responsibilities:
    • Marketing and Communication Team members Education and/or Experience
      • Bachelor 's degree in related discipline (marketing, business management, communications, etc.).
      • 10 years ' successful experience in marketing and communications within healthcare or healthcare technology, including 5 years in a senior leadership role.
      • Demonstrated experience driving revenue growth, customer relationships and digital merchandizing within a technology company.
      • Strong understanding of conversation rates, close rates, leads and opportunities, funnel opportunity and understanding of the full life cycle of a buyer 's journey.
      • Prior experience working with marketing technology and automation platforms and experience with efficiently managing media budgets, with focus on ROI and unit economics.
      • Experience identifying market demand, pricing, positioning, persona development, messaging and content creation.
      • Demonstrated success working cross-functionally in matrixed organizations.
      • Experience in an innovative, high-growth environment willing to roll up the sleeves as a hands-on working leader.
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Keywords: ExecuNet, Flower Mound , VP Marketing & Communications Apply to This Job, Executive , Flower Mound, Texas

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