Digital Marketing Specialist

Company: IntelliCentrics
Location: Flower Mound
Posted on: September 12, 2023

Job Description:

MUST be located in the Dallas/Ft. Worth areaAt IntelliCentrics, we help hospitals keep their patients, staff and visitors safe, and help hospitals operate efficiently. Working with over 11,000 healthcare facilities globally, our industry-leading technology solution - SECURE enables hospitals to enforce their access policies and work more closely with their commercial partnersSummary:The Digital Marketing Specialist has a strong grasp of current marketing tools and strategies. This person will develop, implement, track and optimize our digital marketing campaigns across all digital channels. This role is ultimately responsible for increasing market Qualified Leads (MQL) through all digital marketing channels.Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partnersEducation and/or Experience
  • Bachelors degree in business, marketing, advertising or related field
  • 5 years of digital marketing experience
  • Demonstrated experience in:
  • Developing and implementing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Optimizing landing pages and user funnels
  • A/B and multivariate experiments
  • Website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ad serving tools (e.g., DART, Atlas)
  • Setting up and optimizing Google Adwords campaigns
  • Knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Familiarity with Google AnalyticsIntelliCentrics is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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