Email Marketing Manager

Company: Home Franchise Concepts
Location: Flower Mound
Posted on: May 27, 2023

Job Description:

About the CompanyHome Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company's brands: Budget Blinds, Tailored Living, Premier Garage, AdvantaClean, Kitchen TuneUp, Bath Tuneup, Two Maids, Aussie Pet Mobile and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversity their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family's key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.A few of the Company's many Accolades and AwardsEntrepreneur's Franchise 500Entrepreneur's Franchise 500 Best in CategoryEntrepreneur's Top Low-Cost FranchiseEntrepreneur's Top New & Emerging FranchisesEntrepreneur's Top Home-based FranchisesEntrepreneur's Top 100 Global FranchisesThe Email Marketing Manager will develop and execute email marketing strategies leveraging Constant Contact and Salesforce Sales Cloud platforms. This team member will partner with internal teams and business divisions to support and execute marketing automation strategies to enhance the overall marketing lead generation initiatives. This position will focus heavily on email management and be responsible for building and optimizing customer personalization and journeys.Key Responsibilities:Develop and execute email marketing strategies (including personalization and customization) for a portfolio of brands in partnership with Brand Marketing and Shared Services teams. Analyze customer data to segment our audience and personalize communication across the full customer lifecycle to drive business objectives and KPIs.Manage the entire email marketing process, from planning to creating campaigns to analyzing and reporting on results to optimizing performance.Monitor and report on key performance indicators, such as email open rates, click-through rates, conversion rates, leads, etc.Identify new growth opportunities to further develop acquisition and retention efforts.Continuously monitor industry trends, best practices, and competitor activity to ensure our email strategy remains cutting-edge and effective.Streamline marketing automation processes.Understand and leverage connections between Constant Contact and Salesforce Sales Cloud.Requirements:3-5 years of experience with Constant Contact or other enterprise level email platformCertified Email Marketing Specialist a plusExperience with CSS and HTML for email creationExpert knowledge of responsive email development principles and ability to create HTML content to work across different browsers and email programs is a plusExperience in managing account configurations, configuring roles and business unitsTroubleshoot issues related to HTML templates, list segmentation, tracking and other aspects of email execution, as requiredBachelor's degree in relevant field or equivalent work experienceExcellent analytical, problem-solving and project management skillsExperience working collaboratively with a variety of stakeholdersExcellent written and verbal communication skills with the ability to clearly express complex ideasAbility to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion

Keywords: Home Franchise Concepts, Flower Mound , Email Marketing Manager, Advertising , Flower Mound, Texas