FlowerMoundRecruiter Since 2001
the smart solution for Flower Mound jobs

Head of Digital Marketing Apply to This Job

Company: ExecuNet
Location: Flower Mound
Posted on: February 15, 2021

Job Description:

Company: Software Services, Charleston, SC Dallas, TX Remarks: As head of Digital & Marketing Sciences for Company, the world's leading cloud software company powering social good, you will lead a highly specialized team that deliver best-in-class digital demand and a leading online engagement experience. You will oversee a team of digital experts including managers, marketing scientists, paid media strategists, web developers and vendors to drive this important discipline in support of Company's brand performance, growth, customer satisfaction and customer retention goals. The qualified candidate for this position can demonstrate depth and a career track record of success in all areas outlined below; and intimately understands the science of customer acquisition and conversion in both a sales and marketing context. This individual thrives in "getting in the weeds" to analyze the business and find the "hidden gems" of opportunity to keep us in a constant state of learning and improvement. You'll carry shared responsibility for marketing's digital contribution to pipeline and bookings-including marketing qualified leads, improving pipeline velocity, and increasing sales productivity. You'll also be closely engaged with our customer delight program work and will leverage digital and marketing sciences to support our progress in driving customer loyalty and retention. You will be a consultant and partner to teams across the company-from HR, to finance, to research and development and more-to find creative solutions that leverage digital marketing capabilities to support their business objectives. You will partner very closely with our Corporate IT organization to ensure seamless alignment with our broader IT objectives, requirements, and innovation areas. This senior leadership position is part of our Global Management Team and reports to the Vice President of Corporate Marketing. Responsibilities:

  • Drive digital demand strategy, in close partnership with our demand and sales teams; leveraging the broad arsenal of marketing sciences and mechanisms including paid media, SEO, web personalization and optimization, AI tools, online chat, email marketing, community/social engagement, and more.
  • Lead the "marketing sciences" function that leverages strategic marketing measurement to guide investments, improve business performance and strengthen customer experience. This includes but is not limited to driving unified measurement approaches, predictive analytics, funnel management, multi-touch attribution modeling, and artificial intelligence-all while operating the appropriate business rhythms to discuss insights and continuous learning actions with key stakeholders and executives.
  • Lead strategy, standards, development, and ongoing optimization of Company's global web properties, including Company.com/.ca/.au/.uk and strategic microsites for our endorsed and free-standing brands (ex. Company Institute, sgEngage, etc.).
  • Oversee Company's cross-platform digital strategy, in partnership with Corporate IT, RDO and Customer Operations to ensure an excellent customer and partner experience; including collaborating on strategies and new innovations to enhance the Company.com user experience, both for prospects and the "logged in" experience for Company's cloud customers.
  • Lead special projects to support the business in accelerating ecommerce and other incubation areas that support our growth and retention strategies.
  • Steward a best-practice model for digital content optimization across Company that leverages proven techniques to drive engagement among prospects and customers at all stages of the marketing/sales funnel and relationship journey.
  • Oversee our highly specialized marketing automation team, and the associated ongoing platform integration and optimization work, to drive best-in-class campaigns and programs.
  • Lead the global "marketing tech stack" strategy to ensure best-in-class systems and tools are deployed and leveraged internally to support the marketing engine in close collaboration with Corporate IT
  • Oversee and administrate our contact data acquisition, management, enrichment, and governance standards and practices for the company in close partnership with IT, Corp. Privacy, and other teams
  • Oversee the "Employee Sales Leads" program; training internal teams, driving increased adoption and identifying/implementing ongoing improvement efforts.--
  • Drive global strategy, standards, educational programming, and practices for social media, while overseeing a global "virtual" team of social media community managers and directly driving social engagement and marketing for corporate accounts. Required Experience
    • Bachelor's Degree or higher in marketing or a related field; Master's degree preferred.
    • 15+ years in digital marketing with expertise across all digital disciplines
    • Strong understanding and background in inbound marketing strategies to drive audience growth
    • Proven track record implementing new technologies with a measurable return
    • Change management expertise and the ability to deploy new process to optimize the digital operation.
    • Experience with Bizible multi-touch attribution and the ability to leverage Bizible insights to drive optimizations across campaigns and inform channel investments
    • Experienced manager of managers and individual contributors; experience managing both technical staff (ex. web developers, data analysts) and marketing staff
    • Experience working with platforms and SaaS tools that support CRM, marketing automation, marketing and web analytics, content management, and other types of marketing engagement such as social
    • Extensive experience with Drift platform required
    • Deep understanding of revenue acceleration strategies, tools, and platforms such as intelligent chat
    • Ability to demonstrate deep knowledge of internet marketing best practices that result in customer acquisition, retention and growth; strong understanding of diverse channels that drive traffic and conversion in a multi-channel context
    • Demonstrated experience in all paid media channels including paid search, social, display, and native advertising; and associated techniques like retargeting, IP targeting, etc.
    • Ability to bridge business and technical requirements and communicate effectively to stakeholders in an array of contexts such as business case development
      More Jobs
      Like This Job No. 645958
      Head of Marketing Content Marketing Toolkit
      Job No. 645956
      Head of Affiliates & Media Buyers
      Job No. 645729
      VP Demand Generation
      Little Rock, AR Remote, US
      Job Tools:Apply to This Job --Print this job
      Share thisEmail this job to meSend this job to a colleagueYour Colleague's Information
      * Email:
      * First Name:
      * Last Name:
      Your information
      * Email:
      * First Name:
      * Last Name:
      Comments you would like to include (optional):
      * Required fields
      Need Help? Your Member ServicesRepresentative is
      here for you at 1-203-750-1030

Keywords: ExecuNet, Flower Mound , Head of Digital Marketing Apply to This Job, Advertising , Flower Mound, Texas

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Channel Marketing Specialist
Description: Omnitracs was launched when the first satellite mobile communications system for a single trucking company over 30 years ago. Today, we help our customers manage their 1.25M fleets across more than 50 (more...)
Company: Omnitracs
Location: Dallas
Posted on: 02/25/2021

Marketing Liaison (Pool)
Description: The Marketing Liaison is responsible for developing census as defined through targeted goals of the business plan and developing referral relationships within the geographic territory with an emphasis (more...)
Company: Encompass Health
Location: Plano
Posted on: 02/26/2021

Assistant Marketing Director
Description: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting (more...)
Company: Tanger Factory Outlet Centers, Inc.
Location: Fort Worth
Posted on: 02/25/2021

Marketing & Inside Sales Associate
Description: Marketing and Inside Sales Associate needed in Fort Worth, Texas 76134 for a long-term contract opportunity with Yoh's client. br br The Big Picture - Top Skills You Should Possess: br br ul (more...)
Company: Yoh, A Day & Zimmermann Company
Location: Aledo
Posted on: 02/25/2021

Sr. Category Mgr., Marketing
Description: The Sr. Regional Procurement Category Manager Marketing Sales leads all strategic aspects within the M S categories specifically around Market Insights and Sales Operations, across divisions, on a global (more...)
Company: Alcon MX
Location: Fort Worth
Posted on: 02/25/2021

Editors/Proofreaders Insurance Transcripts
Description: This is a remote opportunity. Transcription contractors will transcribe audios from their home office VIQ Solutions is looking to work with individuals who have experience proofreading and correcting (more...)
Company: VIQ Solutions Inc.
Location: Fort Worth
Posted on: 02/25/2021

Steadicam Operator/Editor - NBC LX
Description: Want to get out of the regular News Production Formula , explore new ways to use your storytelling and studio shots NBC Owned Stations recently launched LX, a new news product, and we are seeking (more...)
Company: nbcuniversal, llc
Location: Dallas
Posted on: 02/26/2021

Social Media Marketing Manager
Description: Social Media Marketing Manager needed in Fort Worth, Texas 76134 for a long-term contract opportunity with Yoh's client. br br The Big Picture - Top Skills You Should Possess: br br ul br (more...)
Company: Yoh, A Day & Zimmermann Company
Location: Fort Worth
Posted on: 02/25/2021

Marketing Rep - Acct Mgr.
Description: Relationship-builders wanted br -- br We are looking for highly energetic and self-motivated individuals to join our growing Sales Team br -- br Job Location:--Various Locations br Compensation: (more...)
Company: EM Resource Group
Location: Dallas
Posted on: 02/25/2021

Director of Digital Marketing
Description: Hi - we're Topaz Labs. We create AI-powered software that solves photographers' biggest problems: think one-click noise reduction, super-simple masking, and pixel-perfect image upscaling. Tens of thousands (more...)
Company: Lever
Location: Dallas
Posted on: 02/25/2021

Log In or Create An Account

Get the latest Texas jobs by following @recnetTX on Twitter!

Flower Mound RSS job feeds