Head of Digital Marketing Apply to This Job
Company: ExecuNet
Location: Flower Mound
Posted on: February 15, 2021
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Job Description:
Company: Software Services, Charleston, SC Dallas, TX Remarks:
As head of Digital & Marketing Sciences for Company, the world's
leading cloud software company powering social good, you will lead
a highly specialized team that deliver best-in-class digital demand
and a leading online engagement experience. You will oversee a team
of digital experts including managers, marketing scientists, paid
media strategists, web developers and vendors to drive this
important discipline in support of Company's brand performance,
growth, customer satisfaction and customer retention goals. The
qualified candidate for this position can demonstrate depth and a
career track record of success in all areas outlined below; and
intimately understands the science of customer acquisition and
conversion in both a sales and marketing context. This individual
thrives in "getting in the weeds" to analyze the business and find
the "hidden gems" of opportunity to keep us in a constant state of
learning and improvement. You'll carry shared responsibility for
marketing's digital contribution to pipeline and bookings-including
marketing qualified leads, improving pipeline velocity, and
increasing sales productivity. You'll also be closely engaged with
our customer delight program work and will leverage digital and
marketing sciences to support our progress in driving customer
loyalty and retention. You will be a consultant and partner to
teams across the company-from HR, to finance, to research and
development and more-to find creative solutions that leverage
digital marketing capabilities to support their business
objectives. You will partner very closely with our Corporate IT
organization to ensure seamless alignment with our broader IT
objectives, requirements, and innovation areas. This senior
leadership position is part of our Global Management Team and
reports to the Vice President of Corporate Marketing.
Responsibilities:
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